30.12.08

When Irish is'nt Oirish

There was I feeling a bit guilty after my bumper shopping trip to Newry. A bit unpatriotic. Even, taking into account the fact that a Man U Jersey costing 28 sterling in Lifestyle, Newry had doubled in price to 60 euro when I hit Lifestyle, Liffey Valley a pleasant hours drive later, my concience was still niggling me. Which is why, today, in Dunnes Stores, Clondalkin, shopping for our New Years Family Feast I decided upon a turkey, an Irish turkey no less, reared on an Irish farm and bought in an Irish store, on the 'oirish' Irish part of the island.
The frozen cabinet was choc a block with frozen english birds but at the chilled counter I spied a label that proclaimed 'Fresh Irish Turkey'. "That'll do nicely" thought I. Until shock of shocks, I noted that the supplier was in Co Antrim and the UK stamp confirmed that this bird was definitely British. "C'mere" says I to a youngish fella called Glen, and told him how I wanted a Real Irish Turkey. Glen waffled, and who can blame him really. "Ah now missus" says he, in the sort of mildly flirtatious manner employed primarily by young men trying to get on the right side of grumpy aul ones, "that turkey was only Packaged up the North, its Definitely an Oirish Bird"! Starting to warm for a fight, I pointed out that Co Antrim was given as the farm of origin. Glen still didnt quite get it. Or maybe he just enjoyed chatting to me. At any rate, and for no explicable reason, he carried on trying to defend his employer, and explained patiently to me that in the end the money was going into the hands of an Oirish company and wasnt that just my point: And at any rate it wasnt Dunnes fault, the Oirish Turkey Farmers couldnt keep up with this years demand. I began to tire of all this waffle. If this was a game of chess I was about to deliver the checkmate. Says I, "Sigh, but Glen, isnt the label misleading when it says Fresh Irish Turkey? Wouldnt the Department of Something or Othr have something to say about that?".
Glen was down, I could almost hear the ref start to count him out, but no, with all of the determination of Rocky, he sprung back, "I will go and have a word with the manager" says he and danced off to his corner. A few minutes later his manager had sent him back into the ring. "Well" says he gleefully "I have the answer for ye, Bord Bia the Government Irish Food Body have approved the label so its all fine!
I lowered my eyes, smiled the humble smile of the defeated and retreated. Game and set to Dunnes for their loyal employees (including the redoubtable Glen) and friends in Bord Bia.
Match?
Ive emailed Bord Bia just to be on the safe side. Im hoping that they can confirm why this labling is Not misleading.
Im wondering if maybe I'm not the only one tempted to buy north of the border while sterling is weak.
Maybe wholesalers are taking the same steps to save a few bob.
The future looks bleaker and its every turkey farmer for himself.

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